Age of wonders 4 campaign1/2/2024 ![]() ![]() “They engaged a universe of audiences with 165 brand collaborations that permeated all demographics and psychographics-Xbox controllers for gamers, Balmain clothes for fashionistas, Canada Pooch accessories for dog owners, etc., says Shir Lee Akazawa, social media manager at Virtue APAC. The marketing team repopularised not just the doll but refreshed the Barbie brand by expanding the ways people could connect with the brand. ![]() Sales were falling by 12% for three months straight until the movie premiered. While the brand has survived six decades, until recently, Barbie’s sales were dwindling. The movie and its ‘insane’ marketing aside, Barbie turns 65 in 2024, and it’s no small feat how she’s been able to sustain as one of the most successful toy brands of all time. It's been inescapable.Īs brand strategist Moshe Isaacian commented in a viral Twitter thread listing Barbie’s 165 brand collaborations leading up to the release of the movie, “The devil works hard, but Barbie’s marketing team is insane.” ![]() It’s certainly felt like that over the past few weeks as we’ve witnessed a full culture takeover in pink. This is Barbie’s world and we’re all just living in it. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |